Prior to the Listing Being Entered into the Multiple Listing Service, I will
  • Collaborate with you regarding the strategic listing price to achieve the best price and terms in the sale of your home
  • Clarify your needs and concerns in the marketing of your home, and the move to your new home.
  • Establish a plan to deal with these issues.
  • Order and conduct inspections as necessary (structural pest control, roof, contractors etc).
  • Provide you with all the necessary disclosure forms for completion
  • Order mandatory reports: Geological, Report of Residential building record, underground storage tank etc
  • Make suggestions for improvements that will enhance the marketability of the home
  • Prepare the home for showing
  • Take photographs for marketing campaign
  • (Note: the marketing campaign will not only feature your home and location, but also the benefits of your neighborhood
  • Make special showing plans to accommodate your work, family, pet schedules and situations

    When The Items Above Are Complete:
  • Prepare the disclosure packages for distribution through the internet and in hard copy
  • Arrange for sign to be placed on property
  • Ensure that all marketing materials are complete and ready for distribution and publication
  • Establish a plan for accepting offers
    • Marketing Period
  • Multiple listing form to be entered into the system by noon, the Friday preceding the first Tuesday Broker's tour
  • Send e-marketing promotion to San Francisco Realtors, select Bay Area Realtors, and others throughout California and the United States who may have clients considering San Francisco as their new home. Encourage recipients to share with their personal sphere of influence
  • Send e-marketing promotion to my personal sphere of influence to expose the listing to as many additional parties as possible. Encourage recipients to share with their personal sphere of influence
  • Property Fact Sheets are made available
  • Virtual tour that will include not only the property, but also the neighborhood.
  • Note regarding Visualtour.com - Visualtour.com allows up to 50 different tours/photographs of your home, block, neighborhood, special features.
  • Ensure that all marketing materials direct agents and prospective buyers to the Virtual tour of your home
  • Conduct Sunday open houses and report to you the results of the activity
  • Conduct Tuesday Broker's Tour and report to you the results of the activity
  • Conduct additional open houses and/or showings at various times throughout the week in order to facilitate viewing.
  • Report buyer and agent response, and any market changes, to you on a regular basis.

    • After an Offer is Accepted
  • Ensure that all contractual requirements are concluded in the time frames defined in the contract
  • Report to you on the progress of the escrow on a regular basis